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Arne König - Magister Artium
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A w a r d s
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Title:
”Free Kick”
Client:
Beiersdorf AG
Product:
NIVEA FOR MEN
Sensitive Moisturizer
Media:
Print ad, poster
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Epica 2006, Bronze, Category Health & Beauty
The Epica awards are now in their 20th year. They are judged by the leading European advertising trade press; 31 magazines from 23 countries were represented on the jury in 2006.
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Conception:
The ad shows what it means if the most sensitive part of a man’s body is his face. During the Football World Cup that was held in Germany in 2006 it drew the target group’s attention - men at the age of 18 up to 35 with sensitive facial skin and a strong interest in soccer - to the product.
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Title:
„Tip-On“
Client:
Cancer Society North
Rhine-Westphalia
Product:
Website about breast
cancer
Media:
Print ad
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Concept:
The torso of a young woman shows how important early diagnosis is for the prevention of breast cancer. A classical dialogue marketing tool, the tip-on, that actually never was attached to the ad, symbolizes this. Only a faked rest of glue and an outlined frame suggest that once there stuck a postcard with the missing breast on it.
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